Micah Berkley
Miami, FLhello@micahberkley.com
Newsletter

The 90-Day Memo.

One field-tested AI play per issue for owners of businesses that know they are behind. Plain language. Real receipts. It lands when there is a play worth your time, not on a content calendar.

No spam. Unsubscribe anytime.

What you get

One play. Ready to run.

01 · The play

One field-tested AI play per issue

Not a roundup of tools. One move I have run inside a real business, with the steps to run it in yours.

02 · The language

Plain English, on purpose

Written for the owner, not the engineer. If a term needs translating, I translate it in the same sentence.

03 · The receipts

Numbers, names, dates

What I built and what it moved. The same receipts behind my work: a 50,000-call legal intake voice AI system and a 25% profit lift at a Wynwood restaurant.

Who it is for

Owners who are done watching.

You run a business doing somewhere between $5M and $50M. You know AI is happening. You quietly know you are behind, and you are tired of vendors who make you feel slow for asking.

The Memo is for you. It is not for AI startups, and it is not for people collecting tool lists. It is for operators who want one thing they can put to work this quarter.

Sample issue

Here is what an issue reads like.

Built from my essay Measuring AI ROI: the metrics that survive a board meeting.

The play · Baseline in week one

Your board does not want AI. It wants the number AI moves.

Most AI dashboards track activity. Prompts sent. Seats licensed. Hours "saved," as guessed on a survey. Every one of those can go up while the company gets nothing back.

Before you build anything, put five numbers on one page:

  1. One north-star KPI per use case. Close rate. Days to collect an invoice. Cost per ticket.
  2. Cost per handled task. Loaded cost, before and after.
  3. Hours returned. Counted from real calendars, not guesses.
  4. Payback period. Total cost divided by monthly savings.
  5. Error and exception rate. Savings with no quality number is a trap.

Run it this week: pull real volume from your systems, time one unit of the work, record today's error rate, and get the owner or CFO to sign off on that before picture. That signature is what makes every later claim defensible.

Read the full essay

The promise

No spam. No hype. Unsubscribe anytime.

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Want me in your corner?

I'm the Fractional Chief of AI for businesses that know they're behind. I take you from watching AI happen to running on it in 90 days.

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