The view
from where I sit.

About this column

Most AI content is written by people who watch. This column is written from inside the work: two decades in enterprise tech, SRE and cloud architecture at Google, machine learning at BMW of North America, big-data marketing science at Fashion Nova, and now a Fractional Chief of AI seat inside owner-led businesses doing roughly $5M to $50M a year.

Every piece here traces back to something I actually built or broke. The voice AI essay exists because my agents answered 50,000 calls for a real client. The ROI essay exists because I kept watching businesses pay for dashboards that moved nothing. No roundups, no hot takes on somebody else's demo. Receipts or it doesn't run.

• Essays are opinion: where AI is actually headed, argued in plain language.
• Research is the deep work: benchmarks, teardowns, what the numbers said.
• Playbooks are step-by-step: the systems I ship for clients, opened up so you can run them.
• Miami is the city: GP Tuesdays, Overtown, and why this is an applied AI town.

New here? Start with The Fractional Chief of AI, then Measuring AI ROI, then Voice AI That Actually Converts. Those three cover what I do, how I measure it, and what it looks like shipped. Evaluating the role itself? The 2026 buyer's guide has the costs, the comparisons, and the questions to ask. New essays land when they are worth your time, not on a content calendar. The 90-Day Memo at the bottom of this page puts one field-tested play in your inbox between essays.